Production Office




© 2019 by Lux Media LLC.

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A trip to the Mississippi Delta turned into a film. 

"It was unbelievable​." As William made his way up the historic Highway 61, he was having trouble taking everything in. The troubling part was the fact that he had not heard one thing about the current condition of the state he called home. Mile after mile, field after field, it all looked the same: a never ending lake. Just when the water seemed normal, an abandoned farm house sitting in the middle of a field brought things back to reality.  This is not how this is supposed to be. 

After meeting up with a local farmer in Rolling Fork, Mississippi, the two went on a tour of the area, and William was given first hand information as to how urgent the situation was for the farmers of the lower Mississippi Delta. Fortunately, he had his camera with him, and he was able to film some of the catastrophe. After seeing the reaction of others when he showed them the flood footage, he decided he was going to tell this story. He immediately recruited the help of one of his greatest creative partners: his brother, Carson. It was in this context that "If It Keeps Rainin' " was born. The film name is inspired by the Kansas Joe McCoy song, "When the Levee Breaks". 



Raising awareness that leads to action. 

It is our hope that this film can actually change the world by fostering a community that is united in finding a solution to stop the flooding in the Mississippi Delta and  to get the necessary infrastructure in place to prevent this from happening in the future. Not only this, we hope this film brings attention to other groups affected by this flood and helps create support for those that have no choice but to continue to live and work in the Mississippi Delta. 



In 2019, around 500,000 acres of farmland and homes in the Mississippi delta flooded when rain water and overflow from rivers and tributaries collected in the lower delta basin.

Farmers have lost millions, the governor declared a state of


emergency, and the future of farming is uncertain for many. Other

residents of the Delta have had to leave as water creeps into their

houses. The cause of this catastrophe can be linked to what

many allege as poor government management. As one farmer said,


“This is a man-made catastrophe.”Following the Great Flood of


1927 Congress passed the Flood Control Act of 1928 which


recognized that flooding dueto the Mississippi River is a federal


responsibility because 41% of the continental United States drains


down the Mississippi River to the Gulf of Mexico. This Act


authorized the Mississippi River & Tributaries Project which


called for levees and floodwalls, floodways, channel improvement


and stabilization, and tributary basin improvements. In 1936,


Congress recognized that some of the levee construction work cut


off drainage outlets for interior basins, therefore Congress passed


the Flood Control Act of 1936 which extends federal responsibility


to many river basins that feed into the Mississippi River, including


the Yazoo Basin. In 1941, the federal government built a levee


system called the “Yazoo Backwater Project” through the Flood


Control Act of 1941. In March, 1986 the contract for the first item of


work for the pumps was awarded. Actual construction began on


May 5, 1986. The first item included the inlet channel and outlet


channel for the pumps, and dam construction around the pump


site. Language drafted into the Water Resource Act of 1986 passed

in October, 1986 stated that any project started after April 30, 1986


would be subject to cost sharing. This wording affected one


project in the United States, the Yazoo Backwater Project. This was


a change from the Federal responsibility that Congress had


accepted in the previous Acts. Cost-sharing effectively killed the


pump project because the Mississippi Levee Board and it’s


tax paying citizens could not afford the cost-share. In 1996,


Senator Thad Cochran added language to the Water Resources


Development Act of 1996 that re-defined the start of construction


as when the contract is awarded, thereby restoring full federal


responsibility for the completion of the Yazoo Backwater Project.


The last remaining feature of the Yazoo Backwater Project is the


construction of pumps. The recommended plan is estimated to


cost $181 million ($115 million for the structural features and $66


million for environmental non-structural features). In 2006, a bill


introducing the final 1 construction of the pumping plants was


vetoed. The result is the catastrophic flooding of 2019.